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7 Brilliant Buyer's Guide Examples You Can Copy That means they need enough ongoing projects in their portfolios to sustain the business. But an overlarge portfolio will reduce the value an IC firm can add in developing any given idea and also threaten its relationships with both client companies and the inventor community. Despite such caveats, it is worth companies’ time and energy to explore this new kind of relationship, given the potential benefits. Your Cart For their contributions, they share the revenues their client companies get from commercializing the new products. Client companies should provide IC firms with direction and guidance—for instance, by sharing information about product gaps, innovation priorities, and business goals. Pfizer Consumer Healthcare (now owned by Johnson & Johnson) makes its “external scan target map,” which plots brand growth opportunities, available to its sourcing partners. P&G provides a more direct “here is what we are looking f...

Nike Air Max Invented by NASA scientist Mr. Marion Franklin Rudy, Air technology uses sacs filled with gases to cushion the impacts from jumps, cuts and other sharp movements. Rudy offered this innovation to over 20 companies, including adidas, before connecting with the visionary team at Nike - the only company he got a yes from. Air units were added to running shoes, like coplexus Nike's 1978 Tailwind. Air Max 1's innovation was letting everyone see what was going on inside the shoe. Windows making the tech visible were a hit with everyone from athletes to the general public. Popular Air Max shoes include the Air Max 2 Light Atmos in Black/Bright Crimson and the Air Max 90 Reverse Duck Camo in Infrared/Black-Dark Sage-Baroque Brown.